The PSA Tracker
Welcome to The PSA Tracker — your window into the mission of Pet Search Alliance. Here, we share recovery stories, behind-the-scenes updates, expert advice, and lessons learned from the field. Whether it’s a heartwarming reunion, a tip that made a difference, or a glimpse into the tools we use, The PSA Tracker offers a closer look at the work we do to bring pets home.
From Hope to Heartbreak: The Dark Side of Posting Lost Pets Online
A random number. A vague message. And just like that, a scam is in motion.
They know you’re desperate. They count on it.
This is a real text exchange from one of our documented scam attempts. It’s one of dozens we’ve seen in just the past few weeks—same scripts, same tricks, new names.
Pet Search Alliance is fighting back.
We protect families, document scams, and provide a secure path forward when your pet is missing.
Stay alert. Don’t share personal numbers publicly. And never send money to a stranger.
More examples and resources at petsearchalliance.org
Drone Search Tactics in Hot Weather: Myths vs. Methods
Discover how Pet Search Alliance adapts drone search tactics for hot summer weather. Learn why optical zoom outperforms thermal in July, when to fly, and what tools actually work in real-world pet recovery.
How to Keep Your Dog Safe During Fourth of July Fireworks in West Virginia and Ohio
One sudden BOOM—and your dog is gone. Fireworks may light up the sky, but for our pets, they often trigger pure panic. This gripping image shows just how fast fear can turn into flight. Don’t let the celebration end in heartbreak—learn how to keep your pets safe before the first firework goes off.